A single-page canvas that helps product teams expand their thinking and design for people, planet and profit. Use it in your daily product discovery or facilitate collaborative workshops that align teams around better product decisions. Download it for free and get started today.
Sustainability is woven throughout the entire product discovery process.
Added environmental impact alongside people and business to expand our thinking.
Extended hypotheses and prioritization with sustainability considerations.
Introduced the EARTH Framework to measure Sustainability alongside Business and UX.
Free to useFor product teamsWorkshops & daily work
Beyond the user
Expand your thinking.
Over time, UX has evolved. Each step forward helps us design better products that create value for more — not less.
01
User-Centered Design
Focus on People
We started by putting people at the center. Understanding their needs, motivations and pain points leads to better experiences and products people love.
Goal: Create value for users
02
Lean UX
Focus on People + Business
We expanded our thinking by adding business outcomes. Ideas must be viable for the organisation to generate real value.
Goal: Create value for users and business
03
Lean UX ❤️ Sustainability
Focus on People + Business + Planet
Today, we expand our thinking once more and create products that are good for people, good for business and good for the planet.
Goal: Create value for people, planet and profit
Methods and Frameworks for each Canvas Section
Eight conversations. Better product decisions.
Each section guides an important product conversation — from business problems and user needs to environmental impact, hypotheses and experiments. Together the used methods and frameworks create a shared language in the product team for designing products for people, planet and profit.
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01
Business Problem
What problem does the business have that you are trying to solve?
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Proposed Methods & Frameworks
As-Is AnalysisCompetitor AnalysisProblem StatementUser Research
Define the problem worth solving before jumping to solutions. Build a shared understanding of what's actually broken.
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02
Business Outcomes
How will you know you solved the business problem? What will you measure?
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Proposed Methods & Frameworks
BenchmarkingSMART Goal Setting
Connect your team's work to outcomes that actually matter for the business. Make success measurable from day one.
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03
Environmental Impact
How will this product or feature affect the environment throughout its lifecycle? What will you measure?
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Proposed Methods & Frameworks
Life Cycle Impact MappingEARTH FrameworkBenchmarkingSMART Goal Setting
Make environmental impact concrete and measurable. Move from vague sustainability goals to design decisions your team can act on.
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04
Users
Think about the people (personas) and their needs that you want to focus on first. Don't forget about their social needs like data privacy, inclusivity and accessibility.
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Proposed Methods & Frameworks
PersonasEmpathy MapsUser Scenarios
Ground every decision in real human needs. Connect behaviour to motivation — not just demographics to features.
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05
Solutions
What can we make that will solve our business problem and meet the needs of our customers at the same time?
Generate and prioritise ideas fast. Move from insight to experiment in one session — without building the wrong thing.
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06
Hypotheses
We believe that [Business Outcome] will be achieved if [Persona] is able to [Need] with this [Feature] and we expect [Environmental Impact].
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Proposed Methods & Frameworks
Hypothesis TableEARTH Framework
Turn assumptions into testable, structured statements. A good hypothesis makes it clear what you believe and how you'll know if you're wrong.
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07
What's the most important thing to learn first?
For each hypothesis from Box 6, identify its riskiest assumptions. Then determine the riskiest one right now. This is the assumption that will cause the entire idea to fail if it's wrong.
A team of UX practitioners, designers and sustainability thinkers who believe that better tools create better decisions — for people, planet and profit.
Marina Groepel
Data Driven Product Manager UX Specialist
Jennifer Keller
Visual Designer Branding Specialist
Natalie Schmid
Digital Visual Designer UX Specialist
Daniel Grosstück
Sustainability-Driven Business & Innovation Manager
Download the canvas.
Start aligning your team today.
Free. One page. Ready for your next workshop session.
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